Your Funnel Analytics Show Where You Lose Buyers.
We Show You Why.
We deploy proprietary NLP models across your brand’s public social footprint to identify hidden trust leaks, buyer hesitation, and conversion friction—before they tank your ad performance.
The Blindspot
Modern E-Commerce Growth Has a Blindspot
Most DTC brands spend hundreds of thousands optimizing ads and landing pages, assuming conversion drops are caused by creative fatigue or bidding strategies.
In reality, over 80% of uncaptured revenue leaks through unaddressed trust friction hiding in plain sight: unresponded YouTube comment objections, hidden delivery concerns, product sizing skepticism, and competitor comparison doubts.
Traditional Analytics
- Shows Bounce Rate (58%)
- Shows Cart Abandonment (68%)
- Cannot explain human hesitation
SCT Trust Intelligence Engine
- Identifies specific trust objections
- Maps buyer skepticism trends
- Gives exact copy fixes for ads
The Society for Consumer Trust solves this with academic-grade quantitative linguistics and transformer-based sentiment analysis—turning unstructured public comments into an executive roadmap for growth.
Transparent Enterprise Solutions
Choose Your Intelligence Tier
All plans are backed by our 100% Audit Roll-Over Guarantee. Upgrade within 7 days and your entire $1,500 audit fee is credited toward your retainer.
SCT Trust Audit & Fix
One-Time Funnel Optimization
One-off investment · Past 90 days snapshot
- Up to 10,000 comments analyzed
- 5-Page Executive Trust Brief
- 10-Min CMO Video Walkthrough
- 3 High-Impact Copy Fixes
- 100% Roll-Over Credit eligible
- Continuous monitoring
- Slack or MS Teams integration
Continuous Trust Intelligence
Single High-Growth DTC Brand
Real-time continuous monitoring
- Unlimited monthly comment streams
- Monthly 5-Page Executive Brief
- Monthly Executive Review
- Ongoing weekly ad angle fixes
- Dedicated Slack or MS Teams channel
- Slack / Teams alerts
Enterprise Portfolio
Up to 3 Brand Properties
Save $500/mo vs. individual retainers
- Unlimited across 3 properties
- Monthly briefs for all 3 brands
- Cross-brand benchmark reports
- Dedicated Senior Analyst access
- Unified portfolio Teams workspace
- Priority custom sentiment pulls
The 100% Audit Roll-Over Guarantee
Order the $1,500 SCT Trust Audit & Fix today. Review your 5-Page Executive Brief and 10-Minute Video Breakdown. If you upgrade to a Monthly Retainer within 7 business days, 100% of your $1,500 is applied toward your first month. The diagnostic becomes completely free.
Solution Deep Dive
What’s Included in Each Tier
Precision-engineered deliverables designed for CMOs who need clarity, speed, and actionability.
A surgical, 90-day diagnostic pull of your brand’s public comment footprint across YouTube and major video channels. Designed for CMOs who want immediate data clarity before committing to long-term monitoring.
- 5-Page Executive Trust Brief — Top 3 trust strengths, primary buyer hesitations, and active conversion leaks.
- 10-Minute Video Briefing — Direct data walkthrough tailored for your marketing team and agency partners.
- 3 Creative & Landing Page Fixes — Exact copy adjustments to test in ad hooks and landing page headers.
- 100% Roll-Over Credit — Move to a monthly retainer within 7 days and the full $1,500 is credited to Month 1.
Consumer trust is dynamic. Competitor campaigns, shipping delays, and viral social posts alter sentiment daily. This retainer provides real-time monitoring to protect your acquisition efficiency continuously.
- Everything in Tier 1, updated continuously every 30 days.
- Weekly Slack/MS Teams Trust Alerts — Asynchronous 1-minute audio/video alerts on sentiment drops or complaint spikes.
- Monthly Creative Brief — Handed directly to media buyers and creative teams with updated ad angles.
- Dedicated Slack/MS Teams Workspace — Direct access to your SCT analytics team for ad copy reviews and strategy.
Engineered for e-commerce holding groups, private equity brand portfolios, and digital growth agencies managing multiple DTC accounts simultaneously.
- Full Tier 2 Intelligence deployed across up to 3 separate brand properties.
- Cross-Brand Benchmark Reports — Quarterly executive synthesis of trust velocity across your portfolio.
- Dedicated Senior Analyst Access — Priority turnarounds on custom sentiment pulls for launches or acquisitions.
- Centralized Portfolio Workspace — Unified Slack/Microsoft Teams structure for all brand leads.
Zero Technical Burden
How It Works
Traditional tools require weeks of developer time and security clearances. SCT operates entirely via public natural language footprint extraction.
Data Extraction
We scrape public comment data from your social & video campaign footprint. No backend access required.
NLP Sentiment Engine
Our Python algorithms run BERTopic clustering & RoBERTa sentiment scoring to surface real objection trends.
Actionable Briefing
You receive a 5-Page Brief and exact ad copy fixes via Slack/MS Teams or executive email within 72 hours.
Institutional Rigor
Academic Foundation, Commercial Precision
Led by computational behavioral research
The Society for Consumer Trust is led by K.Z., a computational behavioral researcher and digital marketing specialist holding an MSc in Digital Marketing (University of Salford), a PGCert in Higher Education Teaching (University College Cork), and published research in peer-reviewed marketing journals (Qualitative Market Research, Journal of Consumer Marketing).
Our methodology adapts validated academic trust frameworks—including Mayer’s Organizational Trust Model—combining them with modern transformer-based NLP technology (RoBERTa & BERTopic modeling) to make consumer psychology directly actionable for high-growth e-commerce brands.
— K.Z., Founder
Enterprise FAQ
Questions CMOs Ask Us
No. We analyze public natural language data generated by consumers across video platforms and social ecosystems. Your internal data, customer PII, and ad account settings remain completely untouched and secure.
Initial 5-Page Audits are delivered within 72 hours of contract confirmation. Most brands implement our creative ad copy fixes within 48 hours of delivery and see initial shifts in ad click-through rates and landing page conversions within 7 to 14 days.
Yes. The 100% Roll-Over Guarantee applies to both the Single Brand Retainer ($2,000/mo) and the Enterprise Portfolio Retainer ($5,500/mo).
Upon onboarding, we establish a dedicated Slack/Microsoft Teams shared channel for your leadership and marketing teams, ensuring frictionless asynchronous communication without cluttering your inbox.
Ready to Uncover Your Brand’s Hidden Trust Leaks?
Don’t let unaddressed buyer friction silently drive up your acquisition costs. Request a custom 2-slide teaser audit or book an executive introduction call today.